Here’s another idea for a leather goods business. A leather knife sheath. I checked the number of Google searches for this product. There are quite a few searches for this item, relative to other leather goods. There is also very little competition.
Leather craftsmen could make several samples of sheaths for different types of knives, such as folding knives, hunting knives, kitchen knives and mini knives. Create short videos of the working process to share on social media. Take high-quality photos.
Post them on sites such as:
- YouTube,
- LinkedIn,
- IG Highlights,
- Etsy and your website…
It is very important to write good descriptions. A short text of 3–4 paragraphs is enough. Describe the product accurately. If you do it well, you will need some patience. Over time, you will receive orders.
Ask customers to send you a photo of the sheath and to leave a review. This is very important.
How do you check the number of google searches? How do you know what the competition is?
I use the online tools Semrush and Keywordtool. But more important than anything else is the analysis of leathercraft trends, Google search results for thematic keys, etc.